General Mills Initiative Helps Vanilla Farmers in Madagascar

General Mills Initiative Helps Vanilla Farmers in Madagascar 

“Contributing to the viability and sustainability of vanilla farming could have a significant impact on the lives of Malagasy growers, their communities, and the environment,” Steve Peterson, director of sourcing sustainability at General Mills, said.

Peterson added that vanilla “is the way of life for these people.” Through sharing their “supply chain expertise, while leveraging our financial resources,” General Mills can help create a higher-quality, more sustainable vanilla supply, while increasing the vanilla farmers’ living standards."

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http://www.triplepundit.com/2013/02/general-mills-new-initiative-helps-vanilla-farmers-madagascar/